CHU Students Dive into Real-World Marketing with Hotel Room Video Contest
As part of Chung Hua University’s (CHU) commitment to holistic, real-world learning, students are taking on a fresh challenge in the Hotel Room Marketing Contest. Working in teams of two to three, participants will script, film, and produce short promotional videos (2–5 minutes) showcasing rooms from CHU’s on-site student hotel.
The contest blends English language practice with hands-on media production and tourism marketing skills. Entries will be judged on content coherence, speaking clarity, and visual creativity, encouraging students to communicate effectively and persuasively in English while developing technical and teamwork skills.
To support the creative process, students will receive guidance from guest photographer Paul Kemp, who will offer expert tips on visual storytelling and framing techniques, helping students elevate the quality of their final submissions.
“This kind of project shows students that English isn't just for the classroom,” said Steven Murray, Course Director at English Total Immersion (ETI). “It’s a practical tool they can use to create, communicate, and succeed in professional contexts.”
The competition not only promotes language development but also introduces students to core principles of hospitality marketing in a highly engaging, applied way. It’s one of several initiatives at CHU designed to build confidence, creativity, and communication through meaningful, task-based learning experiences.